Changing the perception of energy management
Introducing Medacs Healthcare
Medacs Healthcare was established over 25 years ago in the UK and has since become a leader within the global healthcare staffing market, with operations in the UK, Europe, Australia, New Zealand, Asia and most recently the Middle East.
Headquartered in the UK, Medacs Healthcare wanted to establish a new home in the Middle East, to service its growing client base. David Taylor, Managing Director of Middle East & Asia relocated with his family to establish Medacs’ physical presence in the Middle East, with an office in Healthcare City.
Towards the tail end of 2016, David hosted a private dinner for a few clients and friends who were all involved in bringing Medacs Healthcare to Dubai. The evening was hosted at Gaucho in DIFC and allowed David to spend a few hours in the company of key influencers of the business’ growth in 2017 and beyond. VIVA managed the event, pre and post-communications and brand activation.
During Arab Health week at the end of January 2017, we worked with the Medacs Healthcare team to launch the brand officially in the region. With colleagues in Dubai from the UK and clients flying in from around the world to attend the exhibition at DWTC, we took the opportunity to host an evening of molecular gastronomy and experimental cocktails at Tresind in the Nassima Royal hotel. Nigel Marsh, CEO of Medacs Global Group gave a welcome speech along with David Taylor, who explained Medacs’ ambitions for the region.
Working alongside Al Zahra Hospital, we produced an insight video into working life in the Middle East. The purpose of this piece of content is to showcase to nurses in the UK & around the world, what life is like working as a nurse in Dubai.
Since the initial soft launch and the official launch of the Medacs Healthcare brand at Arab Health, the Middle East business has secured new contracts in the UAE, Qatar and Oman, as well as developing business in Saudi Arabia. The brand is now being recognised for its global industry knowledge and continues to build as new services are launched and clients are added to their portfolio.
“VIVA have been fundamental in the successful launch of the Medacs Healthcare brand in the Middle East. The team have first-hand experience of what it takes to launch and grow a brand in the UAE and a thorough understanding of how the market works. I have been able to work with VIVA as an extension of my team in the UK and that dynamic integration has been critical in making the workflow both efficient and effective.”
David Taylor, Managing Director Medacs Healthcare Middle East & Asia