The Nicest Year

November 27, 2015

Back in September last year, we launched an initiative with our ethical energy consultancy client, UA, to find somebody to take on the Nicest Job in Britain.

We were on the hunt for somebody to travel the country, visiting a different charity each week, helping them out in whichever way they saw fit. Our purpose? To show that giving back a little energy, in the shape of an extra pair of hands, could really make a difference. All the while encouraging the nation to #DoMoreGood.

A nationwide search drew in more than 70 wonderfully creative video applications. And the campaign reached the furthest corners of the globe, from Gambia to Australia. There could only be one chosen person though, and after whittling the applicants down to a shortlist of 8, Luke Cameron was chosen to take on the role.

This week, Luke has been with his 44th charity of the year. From social media takeovers, to hospital visits, to maintenance duties, Luke has fully immersed himself in the world of charity this year, spreading his feel-good, do-good attitude far and wide. As Luke’s stint winds down, and we begin the search for another ambassador for the Nicest Job in Britain, let’s take a look at some his year’s highlights:

Puppy play

On week 6, Luke spent time at the national breeding centre for Guide Dogs for the Blind in Leamington Spa. As a dog lover, this was always going to be a pretty special one for Luke. But aside from all of the adorable puppy play, there was a lot to learn about what life is like for people who have limited or no sight.

During his time here, Luke met with many inspirational people whose lives have been significantly improved with the help of their furry companions. See in his vlog below how he got to grips with how it feels to be more reliant on certain senses.

Causes close to the heart

As a child, Luke had open heart surgery. And as a part of taking on the Nicest Job in Britain, he chose the British Heart Foundation to receive a £2500 donation. There’s no denying that this one is a cause close to his heart, and during week 11 Luke spent time lending a hand at their various stores around the country. Collecting donations and using his retail experience to boost their operations.

But it was during week 29 that the experience really hit home, as Luke met young Caleb at Birmingham Children’s Hospital. Caleb was awaiting open heart surgery, and being able to witness the procedure gave Luke a very real insight into what he had been through himself, as well as a lasting appreciation of the great work the hospital do.



Bravery beyond belief

The nature of Luke’s journey has led to him meeting a whole host of brave and inspirational people. A week that was flooded with such spirit was week 22 at Help for Heroes. Before arriving at their HQ, Luke was invited to take part in their annual hero ride which would see riders cover 18,000 miles from 14-21 June in aid of H4H, accompanied by 1,000 fundraisers. Luke threw himself into his training and gave the heroes his full support.



Real stories

With such an amazing task in hand, it’s no surprise that Luke’s quest caught has the eye of many people along the way. National press have followed the journey of the Nicest Job and Luke has even featured in the Independent on Sunday’s Happy List. One of the campaign’s proudest moments came in the form of a feature on ITV’s Real Stories, which gave an up-close insight into the amazing work that the Nicest Job in Britain highlights.

As we gear up for a second term, keep an eye out for updates. And in the mean time check out Luke’s first full year over on the Nicest Job in Britain website.

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