Launching Lumina

July 14, 2016

On Wednesday 25th May, we were very pleased to attend the Lumina Advisers brand launch at the Capital Club in DIFC.

The event was hosted by George Traub, Managing Partner of Lumina Advisers, in order to launch the new brand to a circle of clients, colleagues, partners and friends of the business.

The evening celebrated the months of hard work that was put in behind the scenes by George, our very own team and a number of trusted advisors. Having developed the commercial strategy for the next five years, the brand strategy was re-developed including a new visual identity, a complete overhaul of its digital and social media presence and the acquisition of new team members, to help drive the business forward.

Lumina launch pics

George welcomed everybody to the event with a great speech, with plenty of networking done by all attendees and strong feedback received by all on the new brand.

On the success of the brand launch, George Traub said:

“The launch event was a huge success. We were able to showcase all of our hard work ¬†over the last six months and talk about what we represent, our added value and our services with clarity as we look to grow the business over the next 3-4 years, with this launch event being our first external step on that journey. The event brought together some of the UAE’s most influential decision makers, investors and business owners across a broad spectrum of sectors – a great audience for us to showcase our brand”

You can read more on the brand development for Lumina in our case study.

To learn more about Lumina, please visit their website.


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