As another year draws to a close, we’re taking a look back at the highlights – the collaborative campaigns, brand-led solutions and thriving relationships that have made 2015 a great year for VIVA.
As 2015 kicked off, so did the much-anticipated Nicest Job in Britain.
Luke embarked on his epic journey, thanks to our clients UA, visiting the 1st of 45 charities that had been lined up to receive a week’s worth of help. We knew instantly that he was going to make more of a difference to people’s lives than we ever could have imagined.
A new relationship was also welcomed with the wonderful Railway Children, who work to keep children off the streets across East Africa, India and the UK. Working together to showcase the findings of their latest report, we got to know each other pretty well, and have been working on making some exciting changes ever since.
In 2014, we introduced a refreshed approach to who we are and the way we work. We added the finishing touches as we scrubbed up for our team photographs with the talented Mr Simon Winnall.
We also made sure to check in with how Luke was getting on in week 6 when he spent some time at the Guide Dogs for the Blind training centre in Leamington Spa. The dogs that are reared and trained here do an amazing job. They make an invaluable difference to the quality of life for many people with limited or no sight. So it was great to see the work that goes into preparing them for such responsibility.
March was a month of travel, with the team heading to both Madrid and Nice to work with our good friends at Amadeus. Looking at new projects, meeting new teams and immersing ourselves in the life and culture at Amadeus, which is always a pleasure.
Further afield in sunny Dubai, it turned out to be a very special month for managing partner Gary Blowers as he asked girlfriend Michelle to marry him (and of course, she said yes!).
We made sure we could be seen in April as we worked with Associated Architects and RIBA to give commuters at Birmingham’s New Street station a glimpse into the brilliant Hidden Spaces project.
Birmingham is a city with a rich and varied history, one that the local people love to explore, which is why projects like Hidden Spaces are so popular, and something that we are very proud to play a part in.
Read more about Hidden Spaces here.
Also, VIVA turned 6 – mimosa’s all round!
In hugely exciting news, The Nicest Job in Britain initiative was recognised by the Drum as it received a nomination for Best Cause Related Marketing Campaign of the year. Although we didn’t pick up the ultimate prize, it was certainly a brilliant achievement to be recognised amongst the best in the industry.
Take a look at some of the other nominations here.
June marked the half way point of the year, and the half way point for the Nicest Job in Britain. Luke took a little time out to reflect on the year so far, read his update here.
Finally, Mr Simon showed up after a few days of glorious weather at our Birmingham base.
And a great month continued with Luke’s work with the Nicest Job in Britain and the Good Deed Diary led to him being recognised by the Independent on Sunday’s Happy List – a celebration of extraordinary people who are going to extraordinary lengths to make this world a better place.
Also our very own Simon celebrated his 5th year with VIVA, for which he was given a special ‘be all you can be’ inspired cycling kit. Here’s to the next 5 Si!
August was a month for reaffirming our process, communicating what we’re about and developing partnerships with likeminded people, such as JC Social Media.
We had a little fun with the guys from Railway Children as they visited us to take part in a day-long workshop session aimed at uncovering their team dynamic and making structural decisions for the future.
Also in August, director Simon completed the gruelling iron man challenge after months of hard work and determinations. A brilliant achievement, taken in his stride!
In September, we were thrilled to attend the JustGiving awards, recognising many of the country’s most inspiring fundraisers. The Nicest Job in Britain has allowed us to really get to grips with the third sector and the brand challenges that it faces. This is something that has fuelled our success this year and that we hope to explore further in 2016.
Read all about the awards here.
October saw Suni’s work on Amadeus’ Mobile Traveller campaign proudly displayed at the IFTM Map Pro event in Paris. Helping Amadeus to connect with their customers and to showcase their innovative product offerings.
It was a busy month all round, meeting with our friends at Edgbaston about exciting things to come. And rounding off some very interesting insight projects with new clients BAFE and Rapid English – watch this space for the Implement phases of these projects.
More workshop fun came in November as we headed back to Madrid to work with the Amadeus Hotels team. A great couple of days let us in to the heart of their challenges, and we had some fun along the way with our brand-inspired attire.
In huge news to round off the year, we announced a very special partnership with Dubai-based business consultancy Vecta Strategy. Vecta are making waves across the Middle East and as we both continue to grow, our offerings will complement each other, leading to more exciting worldwide brand projects to be proud of.
Read all about our partnership and the possibilities it will create.
Here we are, in our favourite festive month.
Our stand out initiative of the year, the Nicest Job in Britain has far surpassed our expectations, and we’re thrilled to be working on the Nicest Job in Britain 2016. For now, take a look at our round-up video of the absolute best bits.
And after a brief bit of winter sun in the UAE we are working hard in the run up to the Christmas break and looking forward to the future.
Thank you all for making it a brilliant year, and have a very merry Christmas!