The Nicest Job in Britain set out to find someone to travel the country for a year, helping a different charity each week in whichever way they require. It was developed with ethical energy consultancy UA as an extension of their desire to ‘do more good.’
We worked with UA to develop their purpose, in line with a renewed visual identity before announcing their search for a new National Philanthropy Manager (dubbed the Nicest Job in Britain) in September. The search called out for candidates to apply via 30-60 second video entries with a shortlist of 8 being invited through to a dedicated interview and winner’s announcement event, held at Edgbaston Cricket Ground in November.
45 charities from all over the UK signed up to receive a week’s worth of help during the year. And the campaign received large-scale support from British Gas, Turkish Airlines, Aston University and the Small Charities Coalition. Luke Cameron was chosen to take on the job and has been documenting his journey on the Nicest Job in Britain website as well as uploading weekly video blogs about each of the charities and inspirational people he has met. Which have so far included Guide Dogs for the Blind, the British Heart Foundation and Resources for Autism.
We attended the Drum Marketing awards ceremony on Thursday and although we didn’t scoop the ultimate prize, we’re still beyond thrilled to have been recognised amongst some of the nation’s best cause-related campaigns.
The Nicest Job in Britain has helped to highlight some of the great work going on at the numerous charities in the UK. We received applications and press coverage from as far afield as Uganda and Australia. And for it to be recognised by the Drum is the ideal way to round off what has been a great year for us at VIVA.